Get 20,000 points
After you spend $1,000 in purchases on the Card within your first 3 months of Card Membership.Learn More
Terms and restrictions apply.
John Wilkinson still fondly remembers a bottle of 2002 Francois Raveneau's Monte he tasted while working in a restaurant. It was a delight for all the senses—the taste, texture and scent. John Wilkinson is a sommelier, but he thinks that everyone has the ability to be their own expert.
He wants to demystify wine as it's not meant to be an elitist drink. People know what they like and everyone has a palette, it's just a matter of speaking the language. He suggests taking baby steps. Try a Pinot. Get something in Burgundy. Taste a Chianti. Like it by degrees. Is it fruity, nutty, earthy or spicy? Gather information and remember a name or two or a vintage. Just enjoy, really enjoy.
We appreciate people who want to break down barriers while building people up. It's why we made the rewards in the redesigned TrueBlue more accessible.
Dr. Jay Lemery doesn't have to wear a white coat to do the most good. From mountain rescues to hurricanes to earthquakes, he's taught his students to always be leaders in the field of wilderness medicine. Where modern medicine has an infinite toolkit, wilderness medicine is the opposite. It relies on ingenuity of a doctor with very limited resources — sometimes nothing more than a Swiss Army knife.
Jay loves to hear from his former students, many who are making a difference all over the world. They use the knowledge he shared with them to help people in disaster situations or in undeveloped countries. His wilderness medicine education program has had a ripple effect across continents and cultures.
We admire people who do more with their passion, people who share their knowledge, people who are true. It's this commitment to people that helped inspire TrueBlue, our redesigned rewards program.
Being true means stepping up when others shy away. We love people like Alexi Panos, who created E.P.I.C. (Everyday People Initiating Change) a non-profit group that drills clean-water wells in rural villages throughout Tanzania.
Having seen poverty first-hand in South Africa, Alexi and her friend Tennille decided to make a difference. All they had was passion, but it was enough to start. They researched efficient and sustainable borehole wells and were guided by the right people. They set a goal to free the people from walking miles to collect dirty water. And a goal became action. Action became a well. A well became a life force. The results of the first three wells were so amazing they had the confidence to move on and three more are planned for 2010.
We celebrate what makes you different and true to your passions. And because we are true to you, we created a different kind of rewards program, TrueBlue.
Finding truth can be as simple as keeping your mind as open as your lens. As a visual storyteller, Eric Laurits looks to capture a moment, not just take a picture. He believes a photo engages and transports you back to that world, reconnecting you with the feelings of that moment.
Eric wants to show people how beautiful they are and have them truly recognize themselves in the image that he captures. It's not the hairstyle or clothes that make a person beautiful. It's the emotional connection a photograph evokes. Eric celebrates what makes us, us.
We love people who look beyond the obvious, seeking the core truth. They're the kind of people who find TrueBlue so rewarding.
We're all kids at heart. We all want to play. John Swist helps people with improv by opening doors to possibilities with a simple "Yes." Negativity stops creation, but saying yes encourages innovation, trust and understanding. He teaches people to give the gift of an idea, to listen and work responsively with a partner or partners to help create a scene.
The goal is to challenge the imagination and to connect to other people. When people laugh and play together, they bond. And it goes beyond the classroom. From dramatically increased self-confidence to accepting a first date that led to a wedding, saying, "Yes," has changed the lives of John's students, too.
We understand the power of proactively listening and being positive. That's why we incorporated our customers' feedback when we redesigned TrueBlue.
Just taking little steps can take you farther than you ever thought possible. One summer, Laura challenged herself to run the one mile that she could never manage before. Although she didn't consider herself to be naturally athletic, she was determined to push herself to her simple goal. One mile became three and then six and ultimately 26.2 miles in her first marathon. Laura was exploring her limits to see how far she could go. Each marathon she finished was one more step in conquering the impossible.
The pain and exhaustion that was wiped away by the runners high has propelled her from Alabama to Wyoming. Laura's original goal was to run just one mile without stopping. Now at 25, she is the youngest woman to run a marathon in all 50 states, setting a world record.
We respect people who set their own pace and are true to their personal goals — however big or small. It's this dedication to doing more that inspired us to create the most rewarding TrueBlue program ever.
* JetBlue-operated flights only.